Marketing Automation for Small Business
Marketing automation turns leads into customers without requiring manual follow-up for every interaction. Iris Zimmerfrau Inc. builds marketing automation systems that capture leads, send follow-up emails and texts, nurture prospects through booking funnels, recover missed leads, reactivate past customers, and provide reporting on campaign performance. Every touchpoint is automated so no lead falls through the cracks.
What’s Included
Features & Capabilities
Lead Capture Systems
Forms, landing pages, and lead magnets that capture contact information and feed your pipeline.
Email Automation
Automated email sequences for follow-up, nurturing, onboarding, and re-engagement.
SMS Follow-Up
Automated text messages for appointment reminders, follow-ups, and time-sensitive communications.
Booking Funnels
Multi-step funnels that qualify leads and guide them to book a call or appointment.
Missed Lead Recovery
Automated sequences that re-engage leads who did not convert on the first interaction.
Customer Reactivation
Campaigns that bring back past customers with targeted offers and reminders.
AI-Written Follow-Ups
AI-assisted messaging that personalizes follow-up content based on lead behavior and context.
Campaign Reporting
Track open rates, click rates, conversions, and revenue attributed to automated campaigns.
Who This Is For
- Businesses that lose leads due to slow or inconsistent follow-up
- Service companies that rely on appointments and bookings
- Teams doing manual email and text follow-up
- Businesses with a growing lead volume that need scalable outreach
- Companies that want to reactivate dormant customer lists
Key Benefits
- Respond to every lead within minutes, not hours
- Nurture prospects automatically until they are ready to buy
- Recover leads that would otherwise be lost
- Reactivate past customers for repeat business
- Track marketing ROI with clear reporting
Example Workflows
How Businesses Use This
A real estate team automates follow-up emails and texts to every new lead within minutes of inquiry.
A fitness studio builds a booking funnel that captures leads, sends a welcome sequence, and books trial classes.
A B2B consultancy sets up a missed-lead recovery sequence that re-engages prospects who did not book after initial contact.
A home services company reactivates past customers with seasonal maintenance reminders and offers.
Our Process
How It Works
Strategy
We map your customer journey and identify where automation will have the biggest impact on lead conversion.
Funnel & Sequence Design
We design lead capture forms, email sequences, SMS workflows, and booking funnels.
Build & Connect
We build the campaigns, connect them to your CRM and tools, and set up tracking.
Launch & Optimize
We launch campaigns, monitor performance, and optimize messaging and timing based on results.
Frequently Asked Questions
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Learn more →Ready to automate your business?
Schedule a meeting to discuss AI automation, bookkeeping, workflow systems, and growth strategies for your business.